3 Posts about '2009/07'
LGE's Counterattack in Korean Mobile Handset Market. :: 2009/07/21 01:11
For several years, Samsung Electronics had governed the Korean mobile handset market. Samsung's mobile handset had been recognized as a unchangeable number one handset to most of Korean consumers.
However, I want to venture to say... "LGE's counterattack finally begins."
Still, quantitative statistics regarding the Korean mobile handset market shows that Samsung's mobile handsets is governing the Korean market through maintaining around 50 % market share. However, I am feeling that many young people just started to be attracted by LGE's innovative handset design. Recently, LGE launched several popular mobile handsets such as lollipop, cookie phone and arena phone. Many young people are enthusiastic on the innovative designs and user interfaces. On the other hand, Samsung maintain their classical designs.
I believe that LGE will overcome the old barrier of Samsung withing several years in the Korean mobile handset markets. Because I believe young people's enthusiasm on LGE's innovative handsets will spread out continusously.
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KT's teaser advertising regarding iPhone is fake? :: 2009/07/21 00:29
On 20th July, a rumor was abroad about iPhone in Korean blogosphere. Two mysterious teaser advertising posters opened to the public through many blogs. The below posters!
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It was known that the above two advertising posters were leaked in advance. According to many blogs, KT would be supposed to post the left one on 29th July and the right one on 12th August. The posters consist of KT's new corporate logo (Alleh! KT), iPhone-style icon and iPhone image. Because of these aspects of the posters, the mysterious advertising posters spread all over Korean blogs about mobile services.
However, KT asserted that the posters were fake. They said that there is no decision about iPhone. Because the above posters are made with very simple logo and images, it is persuasive that the posters were produced by a person who is very interested in iPhone.
Anyway, although the posters are really fake, the fast spread-out of the posters proves that many Korean people are interested in iPhone.
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iPhone in Korea? :: 2009/07/09 17:54
Although KT is officially saying that the plan to release iPhone in Korea is not decided, several news agencies have reported that KT would release iPhone in August. Especially, iNews24 (a Korean IT specialized news agency) reported a detail plan of KT regarding releasing iPhone.
According to iNews24, KT will release iPhone 3G in August and iPhone 3GS in September or October. In addition, it mentioned that SK Telecom does not make a decision about releasing iPhone.
In Korea, many people say that they are waiting for iPhone. Will iPhone make a big success in Korea? I am also wondering it. In my personal perspective, mobile operators should not modify anything including hardware and software, when they launch it. However, I am not sure whether KT could decide it without any modification. Because, many independent business models of iPhone collide with Korean mobile operators. For example, if KT launch iPhone without any modification, they should give up several their independant business such as Dosirak (a similar service to iTunes.). Korean mobile operators usually hope to become multi players which provide network, various services and content. However, when they launch 'PURE' iPhone and iPhone become the major trends in Korea, the mobile operators might become "DUMP PIPE"s.
We can see the result soon. When mobile operators launch iPhone in Korea, I will make a post regarding this again.
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