T Vs. Show :: 2007/10/27 22:14
T vs. Show
T and Show are brands of SK Telecom and KTF. Since last January, the operators have pumped much money into these brands.
T means all kinds of SK telecom's service and is an umbrella brand of various service like T Roaming (Roaming service), T Live (Video call serivce), T LOGIN (Mobile broadband service) and so on. Show of KTF means KTF's 3G service including video call and HSDPA service. Currently, Show is recognized as more succesful brand by korean people. Many people think that TV commecials of KTF is more interesting and attractive.
However, it is not sure whether the popularity of brands lead actual revenue. According to the recent articles, the operating margin of KTF has been decreased because of great marketing expense including advertisement of Show brand.
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