SMS (Short Message Service) Usage Patterns of Korean People :: 2008/08/05 14:01
I posted 'Catalyst for Growth of SMS Usage' in last April. I found an interesting article regarding the post.
Recently, K Research, a research firm specialized in IT & mobile, conducted a survey about SMS usage patterns of Korean people. There was a question about how to use SMS and very interesting result was identified. The question is "How do you send SMS?" You guys might think that most of people send SMS using mobile handsets. HOWEVER, 40 percent of Korean people use instant messenger for sending SMS.
How do you send SMS? (Sample : 3,086)
Age
By Instant Messenger
By Mobile Handset
Middle School Students
13.4%
86.6%
High School Students
10.9%
89.1%
20 ~ 24 yrs
17.9%
82.1%
25 ~ 29 yrs
30.0%
70.0%
30 ~ 39 yrs
45.7%
54.3%
40 ~ 49 yrs
48.9%
51.1%
50 ~ 64 yrs
43.7%
56.3%
Total
42.9%
57.1%
Most of young people under 29 years old prefer mobile handset to instant messenger to send SMS. Because they usually stay in school or enjoy wlaking on street. However, many people over 30 years old use instant messenger such as NateOn for sending SMS. Those people usually stay in office and work in front of computer. When they get a message or want to send a message, it is very convenient to use the instant messenger on computer.
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