Mobile in Korea

   For several years, Samsung Electronics had governed the Korean mobile handset market. Samsung's mobile handset had been recognized as a unchangeable number one handset to most of Korean consumers.

   However, I want to venture to say... "LGE's counterattack finally begins."

   Still, quantitative statistics regarding the Korean mobile handset market shows that Samsung's mobile handsets is governing the Korean market through maintaining around 50 % market share. However, I am feeling that many young people just started to be attracted by LGE's innovative handset design. Recently, LGE launched several popular mobile handsets such as lollipop, cookie phone and arena phone. Many young people are enthusiastic on the innovative designs and user interfaces. On the other hand, Samsung maintain their classical designs.

   I believe that LGE will overcome the old barrier of Samsung withing several years in the Korean mobile handset markets. Because I believe young people's enthusiasm on LGE's innovative handsets will spread out continusously.