2 Posts about 'DMB'
The Number of S-DMB Subscribers is increasing since June of 2008. :: 2008/08/27 16:11
There are two kinds of DMB(Digital Multimedia Broadcasting) services in Korea. Satellite DMB service which is provided by TU media was launched on May. 1, 2005 and territorial DMB service was launched on Dec. 1, 2005. Even if S-DMB (Satellite DMB) was launched earlier than T-DMB (Territorial DMB), S-DMB has been in trouble for a long time because S-DMB is a charged service, but T-DMB is a free service. The monthly tariff of S-DMB is about $11. The free DMB service, T-DMB has attracted over 10 mil users until June of 2008. However, the number of S-DMB subscribers was only 1.3 mil until June of 2008.
Since June, the number of S-DMB subscribers is increasing at fast rate. TU media attracted new 220,000 subscribers for 3 months since June. Because TU attracted only 40,000 subscribers between Jan. and May, the number of new subscribers between June and Aug. is very surprising result. There are two reasons for the growth of subscriber number.
First, TU started a price discount promotion based on the partnership with SK Telecom. The regular price of S-DMB is $11 per month. However, if a subscriber of SK telecom subscribes S-DMB service of TU, the subscriber get $6 discount benefit every month. The subscribers of SK telecom can use S-DMB service with only $5 a month. Because TU media is 100% subsidiary company of SK Telecom, SK Telecom decided to provide user benefit in order to retain and acquire customers for TU media.
Second, 2008 Beijing Olympic Effect. The time difference between Beijing and Seoul is only one hour. Most of olympic games are on-air during working hours of most people. People who want to watch olympic games used DMB services such as S-DMB and T-DMB. Befor Beijing Olympic, even if many people have handsets which have S-DMB function, they did not subscribe DMB service. However, many people subscribed S-DMB service during the last Beijing Olympic.
The subscriber number of S-DMB surpassed 1.5 mil this month and there are still 13 mil T-DMB users in Korea.
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The Number of territorial DMB Users Exceeded 10 Mil in Korea. :: 2008/04/23 12:30
[Statistics of territorial DMB devices, Mar. of 2008]
Territorial DMB (Digital Multimedia Broadcasting) service was launched in December of 2005. After the launch, the number of devices providing territorial DMB service has increased fast for 28 months. As a result, the number of this service's users exceeded 10 mil in the late March of 2008. In Februrary, the number was 9.7 mil and additional 0.5 mil users bought the device having territorial DMB function for one month. Territorial DMB committee mentioned that the number of 10 mil is a positive signal for growth of territorial DMB. Although there are a lot of devices having the territorial DMB function, the revenue of DMB providers is very low. The committe will strengthen advertisement business model through DMB service based on the number of viewers which is over 10 mil.
In addition, the number of satellite DMB service users was 1.32 mil. Satellite DMB service is provided by TU Media, a subsidiary company of SK Telecom.
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