1 Posts about 'Future'

New Digital Signage Service at Seoul Subway Stations :: 2010/06/10 10:30

Do you remember a mall scene of Minority Report? If you can’t remember it, watch the below video-clip.



I sometimes wonder whether it will be possible to witness similar situations near myself in ten or twenty years. By the way, I was very surprised by the fact that I have been already exposed to a lot of digital signage at mall, convenience store, theater and subway. After recognizing this, I researched the current market size of Korean digital signage. Although I am not sure it is exact forecast, according to many Korea’s media estimate, the size of the Korean digital signage market  will be an estimated $100 mil this year. I expect that more various and interesting digital signage services will appear in a few years.

Today, I want to introduce a unique digital signage which is provided at subway stations of Seoul, Korea. The name of the digital signage is “Digital View’ and it is provided by Daum (a major Korean internet portal) and Finger Touch. Refer to the below picture.

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People in Seoul can see this big device at every subway station. According to the service provider, they already installed 913 devices at 117 stations. This device has two touch-panel screens, 42” main screen and 17” supplementary screen. The main screen shows a lot of information, including Seoul subway map, real-time news and entertainment content. In addition, people can use VoIP service using the small touch-panel screen. The VoIP service is currently provided for free and it is expected that this service will be a paid-service later. I took some pictures of this new device and described the details of each picture.


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The big screen provides information and the small one provides VoIP service.


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The bottom area of the main screen shows the overall menu of the service. They provide Seoul subway map, real-time service such as news and weather, coupon which is available at nearby restaurants and shops, tour information and the information about the station.


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The real-time services are provided by Daum, an internet portal. Real-time news, weather and other information are shown on the device.


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Also, you can check  cinema information, schedules & results of sports games and stock market news.


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In addition, you can see the satellite photo map near the subway station and other transportation information such as buses nearby the station.


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Daum also provides their popular map service, "RoadView", to the new digital device. "RoadView" service is a new-type of map which shows every roads' pictures like the above picture.



2010/06/10 10:30 2010/06/10 10:30


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