2 Posts about 'Mobile Handset'
LGE's Counterattack in Korean Mobile Handset Market. :: 2009/07/21 01:11
For several years, Samsung Electronics had governed the Korean mobile handset market. Samsung's mobile handset had been recognized as a unchangeable number one handset to most of Korean consumers.
However, I want to venture to say... "LGE's counterattack finally begins."
Still, quantitative statistics regarding the Korean mobile handset market shows that Samsung's mobile handsets is governing the Korean market through maintaining around 50 % market share. However, I am feeling that many young people just started to be attracted by LGE's innovative handset design. Recently, LGE launched several popular mobile handsets such as lollipop, cookie phone and arena phone. Many young people are enthusiastic on the innovative designs and user interfaces. On the other hand, Samsung maintain their classical designs.
I believe that LGE will overcome the old barrier of Samsung withing several years in the Korean mobile handset markets. Because I believe young people's enthusiasm on LGE's innovative handsets will spread out continusously.
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SMS (Short Message Service) Usage Patterns of Korean People :: 2008/08/05 14:01
I posted 'Catalyst for Growth of SMS Usage' in last April. I found an interesting article regarding the post.
Recently, K Research, a research firm specialized in IT & mobile, conducted a survey about SMS usage patterns of Korean people. There was a question about how to use SMS and very interesting result was identified. The question is "How do you send SMS?" You guys might think that most of people send SMS using mobile handsets. HOWEVER, 40 percent of Korean people use instant messenger for sending SMS.
How do you send SMS? (Sample : 3,086)
Age
By Instant Messenger
By Mobile Handset
Middle School Students
13.4%
86.6%
High School Students
10.9%
89.1%
20 ~ 24 yrs
17.9%
82.1%
25 ~ 29 yrs
30.0%
70.0%
30 ~ 39 yrs
45.7%
54.3%
40 ~ 49 yrs
48.9%
51.1%
50 ~ 64 yrs
43.7%
56.3%
Total
42.9%
57.1%
Most of young people under 29 years old prefer mobile handset to instant messenger to send SMS. Because they usually stay in school or enjoy wlaking on street. However, many people over 30 years old use instant messenger such as NateOn for sending SMS. Those people usually stay in office and work in front of computer. When they get a message or want to send a message, it is very convenient to use the instant messenger on computer.
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