1 Posts about 'Public Bus'
Good Try, But Good Result? :: 2009/02/17 10:41
Last year, I made a post regarding “internet café in public bus.” Recently, KT expanded the service through installing internet devices at 1,000 public buses. In addition, they have a plan to expand the service more through installing devices at additional 4,000 public buses.
This service is definitely brand-new and innovative services. However, it is not sure whether the service could attract usual customers into seamless internet world. Recently, inews24, a Korean IT-centric news agency, reported an article regarding this service. A reporter kept people in bus under observation.
He mentioned that, even though launching this service is a good try, they do not make good performance yet. There is no problem for internet connection. The reporter did not experience the disconnection of internet even in bus which repeats going and stopping. Moreover, he said that the internet browsing speed is very satisfying.
However, there are a few problems which might prevent many people from using the services.
First of all, handwriting cognition which the touch-screen device is providing is incomplete. It is very hard for people to write something exactly in a bus which is moving. The reporter had to try several times in order to write something exactly.
Second, whenever people do not use internet connection, the device shows several video commercials. These commercials make people to avoid the seat where the device is installed.
Lastly, even though several people become curious to the new device in bus, they usually stop touch the device as soon as they aware that the service is a pay service. Usual people seem to have no needs for internet connection in a moving bus yet.
I agree that internet café in public bus is a very innovative service. However, there are many problems to be solved in order to prosper the service.
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