Mobile in Korea

Today, LG Electronics announced that they will launch the first Android phone in late February through KT. Even though LG has the second position in the Korean mobile handset market, they had no Android phone in order to counterattack the other handset providers such as Apple, Samsung and Motorola. Their new Android handset is based on the European version 'LG GW620.' They customized this modem for Korean market.

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   SK Telecom relased WiBro(Mobile WiMAX) Smartphone (SCH-M830) last week. The smartphone is WCDMA & WiBro dual device. WCDMA supports voice & data service and WiBro does data service. Because the coverage of WiBro is limited in Seoul and satelite cities, WCDMA help WiBro to overcome the limitation of coverage.

   Samsung developed this smartphone and Windows mobile 6.1 of Microsoft is adoped as the operating system.

   The below is a videoclip which introduces the smartphone. (The voice in the videoclip and hand are mine. However, because I explained it in Korea, you might not understand what I say.) The videoclip was posted on the official corporate blog of SK Telecom last week.

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  Samsung launched a new 3G handset (HAPTIC) in late March. Although one month has passed, the handset is expected to become a best selling handset in Korea. About 70,000 handsets have sold for 20 days. Although it is a high-tier model (retail price : $700), more people want to buy the HAPTIC.

  The KSFs of HAPTIC are 'innovative UI design', 'convenient widget' and 'full-browsing function'. In Korea, the handset manufactures have focused on handset design and additional function like game in order to attract users. I assume that this trend is changing. Korean users are interested in innovative UI more than hadset design and fuctions. I think that, if iphone is launched in Korea, it can surely attract many korean users.

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