Mobile in Korea

  Samsung launched a new 3G handset (HAPTIC) in late March. Although one month has passed, the handset is expected to become a best selling handset in Korea. About 70,000 handsets have sold for 20 days. Although it is a high-tier model (retail price : $700), more people want to buy the HAPTIC.

  The KSFs of HAPTIC are 'innovative UI design', 'convenient widget' and 'full-browsing function'. In Korea, the handset manufactures have focused on handset design and additional function like game in order to attract users. I assume that this trend is changing. Korean users are interested in innovative UI more than hadset design and fuctions. I think that, if iphone is launched in Korea, it can surely attract many korean users.

my2pac