1 Posts about 'mash up'

Mobile Mash-up Service, My Portal of SK Telecom :: 2008/08/02 16:34

/Something Innovative

   SK Telecom released a new mobile service which is the first mobile mash-up service in Korea. My Portal service enables users to make their own mobile homepages with various such as opened news articles of Google and their own blog postings. For example, most of contents on web are made based on XML language and support RSS function which makes contents to be provided on various devices and applications. When users make a mobile home page using My Portal service, they can gather various contents from Internet.

   I also made my mobile homepage using My Portal service. I could take my blog postings to the homepage using RSS function and post some news article of Naver (the most famous web portal in Korea) regarding mobile services. Because most of current web services provide provided Open API, people can make a mobile mash-up homepages using various contents from many web sites.

   In the initial stage, some famous idol stars made their own mobile homepages on My Portal service and are attracting their fans to the pages. In addition, some companies can make their own mobile homepages for promotion of their products and companies. The below image shows mobile homepage of a famous korean star.

My Portal


   There are two methods for users to connect  to My Portal service with their mobile handsets. The first one is to push only '479 + send button'. Users can connect to the initial page of My Portal service and see well categorized list of mobile homepages, including famous stars' homepages and ordinary people's. The second methos is to push 'phone numbers + # + send button'. If users know someone's phone number and want to connect to his or her mobile homepages, they only push the phone numbers in order to connect to the homepages.

   SK Telecom started to promote the service through TV commercial. TV commercial emphasizes that users can make their own mobile homepages. If users want to use mobile internet service with their mobile handsets, they had to connect to the initial page which mobile operators provide. However, if users make their own mobile homepages using My Portal service, they can enjoy their own initial mobile services which include contents selected by each user. The below is the TV commercial for My Portal service.

2008/08/02 16:34 2008/08/02 16:34
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